CUD campaign
- 4spots
- 3formats
- 1month
- Client
- Gobierno de la Nación Argentina
- Agency / Studio
- Agencia Nacional de Discapacidad
- Year
- 2023
- My role
- Logo animation, storyboard and animation
- Tools
- After Effects, Illustrator
The challenge
Storyboard and animation for the national campaign about the CUD, Argentina’s disability certificate (August–September 2023). Getting it had just become easier through a mobile app, and four explainer spots walk people through the process step by step. One month, delivered in 16:9, 9:16 and 1:1.
Brief
The CUD (Certificado Único de Discapacidad) is the certificate that gives people with disabilities access to their rights in Argentina. The process to get it could now be done from a mobile app, and the campaign had to show that process clearly: four short explainers, one month.
Logo animation
The logo builds itself out of the movement of the same lines that draw it.
Storyboard
The script came from the client. From it I drew the storyboard; once it was approved, a designer made the styleframes. Then came the animatic, to test the timing and how long each step needed to stay on screen to be read. The app interface was animated too.
The spots
Four explainers, each delivered in 16:9, 9:16 and 1:1.
Credits
- Client
- Agencia Nacional de Discapacidad